Resources

Drive revenue while controlling expenses

Posted in Franchise Management System, Resources January 30, 2010 0 Comments

eProcess Pros is different from most accounting and financial reporting outsourcing companies in that we try to help you in your business, not just record historic events about your business. Because of this we are just as interested in helping our clients grow revenue as we are recording and controlling expense.

We are in an era when driving sales is becoming more and more competitive. Not just from traditional competitors, but from the entire ecosystem of products and solutions targeted toward your prospect profile. Now more than ever progressive Best-in-Class companies are looking for innovative ways to be more effective in sales. They are looking for ways for their sales organizations to rise above the noise of the marketplace.  A fully integrated customer relationship management system tied to well conceived inside sale organization is one of the best tools to achieve this.

No technology enabler is more frequently cited by the Best-in-Class as email-integrated CRM

The Aberdeen Group in conjunction with Salesgenie.com, Front Range solutions, Vanilla Soft, Jesubi, Live Person and Customer Solutions Group completed a study analyzing best practices for inside sales.  Some findings are:

Competitive Advantage comes from:

  1. Collaboration between marketing and sales to agree on lead definitions
  2. Provide Inside sales with access to prospects/customers business intelligence data.
  3. Support an e-mail integrated Customer Relationship Management systems.

Required Actions:

  1. Pay attention to the organizational structures around inside sales by ensuring that their mission is supported by process, technologies and direct links to goals of the entire organization.
  2. Amplify the conversation between inside sales professionals and their audience, with a rich flow of pre-call information that benefits the seller, and real time, market-facing applications relevant, customized, both for the buyer and the seller.
  3. Mine inside sales for best practices that can be optimized by other sellers such as field sales and channel partners.

Some of the more important aspects of reaching Best-in-Class are:

  1. Provide more consistency for prospects/customers interactions with your company
  2. Focus “Closers” on closing not prospecting
  3. Automate the capture and processing of customer data
  4. Reduce response times to increase contact and qualification rates

Read Full Report (click here)

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